Todd Ivon
2.39 : 1 // REEL 01/04

I direct how things look, move, and compute.

Creative director and creative technologist with 29+ years across motion, 3D, film, and interactive, spending the last several years bringing generative AI into real production where the craft is heading.

START A PROJECT → SELECTED WORK ↓ RESUMÉ PDF ↗
29+
YEARS OF EXPERIENCE
300+
COMMERCIALS SHIPPED
300M+
VIEWS ON DIRECTED CONTENT
09×
AWARDS & ACHIEVEMENTS
BRANDS WORKED WITH // IBM · BAT · McDonald's · Toyota · McLaren F1 · Live Nation · HBO · Red Bull TV · Rede Globo · VICE.

    PORTFOLIO

    // featured case studies & direction
    INTERACTIVE 3D NODE ENGINE CLICK OR STEP NODES
    NODE: Z17_AI_CORE
    CASE STUDY 01 // IBM BLUE STUDIO 2025

    IBM z17 & LinuxONE: Global Launch Film & 3D Node System

    ROLE · Creative Director (Film, 3D, Rive & Interactive Architecture)

    Directed the global enterprise launch films for IBM z17 and LinuxONE mainframes while architecting an interactive 3D spatial node system that translates dense enterprise AI and security topology into real-time cinema.

    DIRECTION & TECH // Full CG launch film direction paired with a React Three Fiber + Three.js + IBM Carbon 3D node visualizer featuring smooth camera lerp focusing, volumetric telemetry interconnects, and Rive state machines.
    FILM DIRECTION THREE.JS / WEBGL RIVE IBM CARBON
    IBM Z17 LAUNCH PAGE ↗
    IBM.COM MAINPAGE TAKEOVER LIVE AI RALLY SIMULATION
    EVENT // U.S. OPEN TENNIS 60FPS CANVAS + VFX
    CASE STUDY 02 // IBM SPORTS & ENTERTAINMENT 2025

    IBM × U.S. Open: Interactive Front-Page Takeover

    ROLE · Creative Director (Motion Graphics, VFX & Interactive Game)

    Spearheaded the U.S. Open campaign and IBM.com homepage takeover, uniting high-impact broadcast VFX and motion graphics with a playable, zero-dependency HTML5 Canvas tennis arcade experience built strictly on the IBM Design System.

    PLAYABLE ENGINE // Features progressive AI opponent difficulty (adaptive reaction time, trajectory prediction, and +5% rally velocity scaling) inside a clean IBM Plex / Carbon interface.
    HOMEPAGE TAKEOVER PLAYABLE HTML5 CANVAS VFX & MOTION GAMIFICATION
    SMARTER BUSINESS MOTION EDIT 4-PART SEQUENCE
    BARS · ARROWS · DIAL · SQUARE 3D + MOTION SYSTEM
    CASE STUDY 03 // IBM BRAND & BLUE STUDIO 2025

    IBM Smarter Business: Kinetic Brand & Motion System

    ROLE · Creative Director (Motion Design System, 3D & Kinetic Geometry)

    Directed the geometric motion language for IBM Smarter Business, translating magnetic field bars, vector arrows, radial telemetry dials, and concentric architectural squares into a unified kinetic identity system.

    JOINED MOTION EDIT // Combines the four core procedural motion studies (Field Bars, Directional Arrows, Radial Dial, and Concentric Squares) engineered on the IBM Carbon grid.
    MOTION IDENTITY 3D & PROCEDURAL IBM SMARTER BUSINESS ART DIRECTION
    // select any project to inspect or launch

    EXPERIENCE, AWARDS & EXPERTISE

    // 29+ years · ibm · bat · davis elen · dreadnought
    PROFESSIONAL SUMMARY // DIRECTOR & PIPELINE ARCHITECT

    “I'm the person who can direct the work and build the system that makes it faster and cheaper, so a smaller team ships like a much bigger one. I built the 3D asset library that let one of the biggest brand portfolios turn work around fast and consistent, stood up an in-house film and VFX pipeline that produced a launch film at a fraction of the usual cost, and designed inside some of the strictest compliance in consumer brands, where nothing moves without sign-off. Plenty of AR and VR too, getting people hands-on with products they'd never touch otherwise.”

    ◆ BRAZILIAN & U.S. CITIZEN · AVAILABLE IMMEDIATELY
    DOWNLOAD FULL RESUMÉ (PDF) ↓ LINKEDIN PROFILE ↗

    SELECTED AWARDS, RECOGNITION & ACHIEVEMENTS (09)

    01
    Clio Award · Winner
    Global Advertising & Creative Excellence
    02
    Cannes Lions · Shortlist
    International Festival of Creativity
    03
    iF Design Award
    Branding & Communication
    04
    #1 Music Video · Snoop Dogg Ranking
    Best Music Video Worldwide · ConeCrew Diretoria ("Chama os Mulekes")
    05
    MTV Brazil Award · Nominee
    Music Video & Broadcast Direction
    06
    The Creators Project · Speaker
    VICE / Intel Global Showcase
    07
    EB-2 Classification · Brazilian & U.S. Citizen
    U.S. Recognition of Exceptional Ability · Dual Citizen (BR / US)
    08
    Guest Professor · Faculdade Belas Artes
    Film & Cinema Program (Curso de Cinema, São Paulo)
    09
    SPCine · Founding Discussions
    Initial Audiovisual Policy Talks · Prefeitura de SP (Haddad Admin)

    CAREER EXPERIENCE TIMELINE

    ROLE 01

    IBM

    AUG 2024 – SEP 2025 Remote · Contract · Blue Studio
    Creative Director (Contract) · IBM.com & Blue Studio
    • Built an AR experience for the IBM Z17 (used by 70% of the world's major financial institutions) so product teams and customers could explore its features remotely without shipping hardware.
    • Shipped the U.S. Open interactive tennis game on IBM's global front page for two weeks as a mainpage takeover.
    • Introduced Rive interactive animation across IBM.com and Blue Studio, and helped drive the IBM.com redesign.
    • Directed global launch campaigns for IBM Power 11 and LinuxONE.
    • Worked on Watson digital marketing across IBM's AI portfolio (IBM AI, watsonx, Watson Data, and Watson Orchestrate).
    • Built an interactive emulation of the product line giving buyers a hands-on experience before purchase; ran end-to-end from concept and film direction through motion, VFX, and AR/VR.
    ROLE 02

    BAT / Reynolds American

    FEB 2021 – JUL 2026 Winston-Salem, NC
    Senior Manager, Experiential Design, Video & VFX · Acting Creative Director
    • Brought generative visual AI into a 150-year-old global company for the first time, designing the pipeline and use cases and scaling them across the studio.
    • Built the enterprise 3D product asset library so a massive portfolio could produce launch and campaign material fast and consistently without paying for rework when a pack changed.
    • Set up in-house film and audiovisual production, delivering a shared launch film at a fraction of the usual cost.
    • Introduced AR and VR product experiences where traditional promotion is restricted under strict consumer brand compliance.
    • Led Tier-1 experiential work with McLaren F1, IndyCar, and Live Nation, plus Rive-driven interactive platforms across the studio.
    ROLE 03

    Davis Elen Advertising

    OCT 2016 – FEB 2021 Los Angeles, CA
    Senior Digital Artist & VFX Consultant
    • Clients: McDonald's · Toyota · Best Buy · Udacity · Greatcall.
    • Worked on 300+ commercials across national TV campaigns, delivering VFX, compositing, and motion graphics.
    • Helped build the in-house post-production pipeline that let one campaign ship 15 commercials to 15 California markets at once.
    ROLE 04

    Dreadnought & Earlier Career

    2006 – PRESENT São Paulo & Los Angeles · Rep: Bando (BR)
    Founder / Film Director (Dreadnought) · Narrative & Commercial Director (Represented by Bando, Brazil)
    • Dreadnought (Founder / Director, 2008–2021, São Paulo & LA): Independent production company directing brand content, commercials, and films for IBM, Red Bull TV, Bradesco, Globo TV, Puma, and VICE, generating 300M+ YouTube views across directed content.
    • Music Videos, Musical Creation Direction & #1 Snoop Dogg Global Ranking: Directed acclaimed music videos for leading recording artists including Racionais MC's, Projota, Karol Conká, Rico Dalassam, Rashid, Pregador Luo, Ton Carfi, Claudia Leitte, Fabio Brazza, and ConeCrew Diretoria (whose video Chama os Mulekes was selected as the #1 Best Music Video Worldwide on Snoop Dogg's Global Ranking), plus musical creation direction for Tiago Abravanel on the song Baile do Abrava.
    • Director Representation (Brazil): Currently represented as a Narrative & Commercial Director in Brazil by Bando.
    • SPCine Founding Discussions (Prefeitura de São Paulo): Participated in the initial foundational talks with the City of São Paulo (Prefeitura de São Paulo) under Mayor Fernando Haddad for the creation of SPCine (São Paulo's municipal film and audiovisual agency).
    • Broadcast TV, Brazil (2006–2012): Grupo Bandeirantes (VizRT artist; virtual sets with VizRT + 3DS Max), Rede Globo (Fantástico), SBT, Rede Record (A Fazenda), RedeTV!, and HBO trailer campaigns (Terry Hines & Associates).
    • doubleleft (Creative Technologist, 2008) & Academic Mentorship: Interactive digital projects with doubleleft · Guest Professor in the Film & Cinema Program at Faculdade Belas Artes (São Paulo) · BET Academy counselor/mentor (2021–2023) · MTV MIAW creative counselor (2021).

    CORE EXPERTISE & PRODUCTION TOOLING

    01 // GENERATIVE AI & PIPELINE
    • Generative visual AI in production
    • Model-to-render pipelines
    • 3D asset libraries & governance
    • Pipeline automation
    02 // MOTION & DESIGN
    • Creative direction
    • Global launch films
    • Motion graphics systems
    • VFX & compositing
    03 // INTERACTIVE & REAL-TIME
    • AR / VR product experiences
    • Roadshow & trade-show design
    • Gamified digital experiences
    • Real-time 3D (Unreal) & Rive
    04 // DEV & BROADCAST
    • Python pipeline automation
    • Unreal & Rive integration
    • Working beside engineers
    • Live graphics & virtual sets (VizRT, ORAD)
    PRODUCTION TOOLS & ENGINES
    CINEMA 4D 3DS MAX AFTER EFFECTS BLENDER NUKE OCTANE REDSHIFT V-RAY RIVE UNREAL ENGINE FIGMA PHOTOSHOP ILLUSTRATOR PYTHON VIZRT ORAD
    LANGUAGES // English (Fluent) · Portuguese (Native / Brazilian)

    I direct the film. Then I ship the software behind it.

    LABORATORY

    // plugins, engines, saas & github builds
    LAB // WORK-IN-PROGRESS & DEPLOYED INITIATIVES

    Native plugins for Blender, Cinema 4D, and After Effects, procedural animation engines, MCP servers, and live web applications published under @toddyivon. Select any unit for a technical breakdown or launch the live build on your end.

    GITHUB @TODDYIVON ↗
    // synced with github & vercel
    GITHUB TELEMETRY // @TODDYIVON CODE & COMMIT STREAM // querying @toddyivon github…
    OPEN GITHUB PROFILE ↗
    —
    REPOSITORIES (PUBLIC + PRIVATE)
    —
    CONTRIBUTIONS · LAST 12 MONTHS
    06 HOSTS
    BLENDER · C4D · AE · FIGMA · WEB · IOS
    v1.0-rc.2
    LATEST RELEASE · TYPEIVON ENGINE
    52-WEEK CONTRIBUTION ACTIVITY MATRIX HOVER A CELL · DAILY CONTRIBUTIONS
    CODEBASE LANGUAGE TELEMETRY LOADING…
    RECENT COMMITS // DEFAULT BRANCHES

    ARTICLES & BROADCAST ARCHIVE

    // broadcast art direction, hans donner legacy & medium feed
    ON AIR · CAM 01 // BAND · VIZRT + 3DS MAX 12-SCREEN MULTIVIEWER WALL
    Previsão do Tempo · Real-Time 3D Virtual Set & Chroma Key
    FEATURED ESSAY & VISUAL ARCHIVE // TV BROADCAST ART DIRECTION

    From Hans Donner's Influence to Real-Time Virtual Sets: My Work as a Broadcast Art Director on Brazilian TV

    How Hans Donner's sculptural 3D television identity in Brazil sparked my beginning in broadcast design, and how I directed on-air packages, openings, and real-time VizRT / ORAD / 3ds Max virtual sets across Rede Globo (Fantástico), Band (Show Business, Boa Tarde, UEFA Europa League, Serie A), Rede Record (Repórter Online, A Fazenda), RedeTV! (RedeTV! News, Notícias da Redação), and SBT (Tempo & Temperatura).

    HANS DONNER LEGACY GLOBO · BAND · RECORD · SBT · REDETV! VIZRT & ORAD 3DS MAX & C4D
    BEHANCE ↗
    ◆ STUDIO ESSAYS
    Field notes on art direction, 3D pipelines, and filmmaking.

    CONTACT

    // direct bookings, commissions & collaborations
    AVAILABLE IMMEDIATELY · NO VISA SPONSORSHIP REQUIRED

    Let's build something that refuses the template.

    Available for Creative Director & Creative Technologist leadership, global launch film direction, generative AI & 3D asset pipelines, and interactive AR/VR/Rive experiences.

    DIRECT EMAIL
    LOCATION, CITIZENSHIP & REPRESENTATION
    New York · Los Angeles · São Paulo · London (Brazilian & U.S. Citizen · EB-2 Exceptional Ability) · Narrative & Commercial Director represented by Bando (Brazil)
    I usually reply within 24 hours.